Empathy in UX Design (2019)

Course details

Learn about how to build your empathy skills and create a culture of empathy that enhances user experience and promotes product success. Author Cory Lebson starts by defining empathy and explores how it can help UX professionals, designers, and researchers understand customers’ needs and goals. He moves on to explain how empathy skills can be developed and discusses how to foster empathy and engage stakeholders with empathetic storytelling through the project lifecycle. Cory also covers why empathy is critical for effective user research and design, how to manage difficult emotions while remaining empathetic, and how to be an empathy advocate.

Learning objectives
Empathy and user experience
Building personal empathy
Dealing with the pain of empathy
Empathy in UX research
Storytelling with research findings
Choosing methods to tell a story
Empathy for career success
Designing and delivering empathy

Concepts

0. Introduction

01 - Empathy and user experience

1. Empathy and UX

02 - What is empathy
03 - How empathy relates to UX

2. Building Personal Empathy

04 - Where is your starting point
05 - Empathy in life
06 - Empathy for customers users
07 - Empathy through research and interaction
08 - Empathy for colleagues
09 - Dealing with the pain of empathy
10 - Going deeper - UX for good

3. Empathy in UX Research

11 - Choosing methods to tell a story
12 - Involve stakeholders in research
13 - In-person vs. remote research
14 - Example - Experiencing empathy in research sessions
15 - Managing emotional research
16 - Empathy through flexibility
17 - Going deeper - Empathy for career success

4. Designing and Delivering Empathy

18 - Storytelling with research findings
19 - Designing with empathy
20 - Example - Personas
21 - Example - Customer journey maps

Conclusion

22 - Use your empathy for good

Empathy in UX Design (2019)

Authors

Cory Lebson