Succeeding as an In-house Creative

Surviving, let alone succeeding, as an in-house creative in the business world takes skills, the right mindset, and tactics you were never taught in school. This course can help you thrive in the corporate sphere with your creativity and integrity intact. Andy Epstein—former head of the AIGA in-house design taskforce and director of studio operations at Cella Solutions—helps designers, writers, and creative services professionals understand how companies operate, and how to work successfully within a corporate structure. He shares how to communicate your value as well as contribute to a more positive and creative company and team culture. Andy also presents business-critical soft skills such as communication and collaboration best practices, and professional etiquette dos and don'ts. These subtle yet powerful techniques he shares will help you build your professional reputation and provide you with the influence you need to reach your career goals—without compromising your creative identity.

Learning objectives
How in-house creative teams benefit companies
Strategies for creating a positive, empowering team culture
Understanding and articulating your value
Creative team operational best practices
Project management best practices
Effective ways to collaborate with clients, managers, and peers
Powerful business communication skills