Strategic Communication for Leaders

Many leaders set the strategic objectives of their organizations but find that teams and individual performers don’t automatically align with them, particularly in dynamic or disruptive environments. By the end of this course, you’ll no longer sabotage your own leadership initiatives by failing to consider communication early and holistically.

Join instructor Brenda Bailey-Hughes as she shows you how to influence and inspire action within your organization by leveraging communication strategically, adopting visionary communication practices, using communication to influence across the entire organization, and enhancing team performance through impactful communication. Along the way, you’ll also learn how to communicate more equitably and ethically with integrity.

Learning objectives
Articulate and align organizational goals to the shared organizational vision.
Assess and improve individual and organizational communication.
Identify the seven communication questions one should ask before every communication event.
Explore potential sources of miscommunication.
Discover the key differences between an audience-tailored message and a generic message.
Identify opportunities to use a communication flow diagram.
Overcome the potential pitfalls of soliciting feedback.