Storytelling to Connect People with Purpose with Liz Fosslien
1h 8mGeneral2024-09-23
Authors

Elisabeth Fosslien
Course details
Are you looking for ways to craft more compelling narratives that can influence stakeholders and motivate teams? In this course, dive into the world of purpose-driven storytelling with best-selling author Liz Fosslien. Learn how to craft stories that motivate and inspire, make complex concepts accessible and relatable, show rather than tell, meet your audience where they are, and leverage smart—and simple—communication. Liz offers tips on sounding genuine, selecting the right platforms and cadences, navigating change, honoring difficult decisions, and more. Along the way, you’ll also learn how to foster a culture of learning and belonging on your team to help boost outcomes and reduce anxiety. Ideal for leaders, managers, content creators, educators, and anyone looking to influence or engage an audience more effectively, this course helps you articulate an inspiring vision to start creating narratives that drive action and lasting change.
Skills covered
Thought LeaderBrand ManagementLeadership SkillsMarketingLeadership and Management
Concepts
0. Introduction
- 01 - Storytelling for connection
1. Storytelling Data
- 02 - Don't data dump
2. Storytelling Basics
- 03 - Lead with why, not what
- 04 - Show, don't tell
- 05 - Meet people where they are
- 06 - Make your audience feel smart
- 07 - Sound like yourself
- 08 - Act like a content creator
3. Navigating Change with Purpose-Driven Storytelling
- 09 - Make the change matter
- 10 - Share the story behind the change
- 11 - Honor the past
- 12 - Don t hide the hard
- 13 - Create new stories
4. Storytelling to Improve Team Outcomes
- 14 - Inspire your people
- 15 - Create a culture of learning
- 16 - Boost belonging
- 17 - Reduce unnecessary anxiety
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