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Social Recruiting for Recruiters

Social Recruiting for Recruiters

56mIntermediate2018-03-01

Authors

Bert Verdonck

Bert Verdonck

Content and Training Director at UQ.ᴡᴏʀᴋs

Course details

Recruiting talented candidates via social channels has become an important part of a recruiter's job. But how does one best tackle this channel? In this course, instructor Bert Verdonck shares strategies that can help recruiters efficiently and successfully recruit top talent on social platforms. Bert explains how social recruiting fits into the overall recruiting process, which social platforms to focus on, and how to jump-start your social media recruiting presence. He also shares how to find and approach ideal candidates, collaborate with hiring managers, and drive referral recruitment.

Learning objectives
Identify the stakeholders that should be involved when moving your recruiting process into social recruiting.
Recognize the advantages of using LinkedIn to recruit job seekers.
Summarize the steps taken to start social recruiting.
Explain the importance of promoting your company brand in your social recruiting strategy.
Recall the key element you should always keep in mind when creating content for your social platforms.
Identify strategies for optimizing your time spent posting content to social media platforms.

Skills covered

RecruitingPersonaHuman Resources

Concepts

0. Introduction

  • 01 - Welcome
  • 02 - What you should know

1. Understanding Social Recruiting

  • 03 - The recruiter s perspective
  • 04 - What s in it for me

2. The Social Recruiting Journey

  • 05 - Social recruiting journey overview
  • 06 - How should I get started
  • 07 - Who needs to be involved

3. Social Recruiting Platforms

  • 08 - The most important social platforms
  • 09 - Getting started on social platforms
  • 10 - Posting jobs and relevant content
  • 11 - Finding and searching ideal candidates
  • 12 - Using introductions
  • 13 - Approaching candidates directly

4. Going Above and Beyond

  • 14 - How to promote your employer brand
  • 15 - Social recruiting marketing
  • 16 - How to start more conversations
  • 17 - How to stay top of mind

5. Recruitment Process

  • 18 - Organize yourself and the process
  • 19 - Manage your time to post content

6. Scale Your Efforts Internally

  • 20 - Bring in the hiring manager
  • 21 - How to drive referral recruitment

Conclusion

  • 22 - Your to-do list
  • 23 - Next steps

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