Social Recruiting for Recruiters
56mIntermediate2018-03-01
Authors

Bert Verdonck
Content and Training Director at UQ.ᴡᴏʀᴋs
Course details
Recruiting talented candidates via social channels has become an important part of a recruiter's job. But how does one best tackle this channel? In this course, instructor Bert Verdonck shares strategies that can help recruiters efficiently and successfully recruit top talent on social platforms. Bert explains how social recruiting fits into the overall recruiting process, which social platforms to focus on, and how to jump-start your social media recruiting presence. He also shares how to find and approach ideal candidates, collaborate with hiring managers, and drive referral recruitment.
Learning objectives
Identify the stakeholders that should be involved when moving your recruiting process into social recruiting.
Recognize the advantages of using LinkedIn to recruit job seekers.
Summarize the steps taken to start social recruiting.
Explain the importance of promoting your company brand in your social recruiting strategy.
Recall the key element you should always keep in mind when creating content for your social platforms.
Identify strategies for optimizing your time spent posting content to social media platforms.
Learning objectives
Identify the stakeholders that should be involved when moving your recruiting process into social recruiting.
Recognize the advantages of using LinkedIn to recruit job seekers.
Summarize the steps taken to start social recruiting.
Explain the importance of promoting your company brand in your social recruiting strategy.
Recall the key element you should always keep in mind when creating content for your social platforms.
Identify strategies for optimizing your time spent posting content to social media platforms.
Skills covered
RecruitingPersonaHuman Resources
Concepts
0. Introduction
- 01 - Welcome
- 02 - What you should know
1. Understanding Social Recruiting
- 03 - The recruiter s perspective
- 04 - What s in it for me
2. The Social Recruiting Journey
- 05 - Social recruiting journey overview
- 06 - How should I get started
- 07 - Who needs to be involved
3. Social Recruiting Platforms
- 08 - The most important social platforms
- 09 - Getting started on social platforms
- 10 - Posting jobs and relevant content
- 11 - Finding and searching ideal candidates
- 12 - Using introductions
- 13 - Approaching candidates directly
4. Going Above and Beyond
- 14 - How to promote your employer brand
- 15 - Social recruiting marketing
- 16 - How to start more conversations
- 17 - How to stay top of mind
5. Recruitment Process
- 18 - Organize yourself and the process
- 19 - Manage your time to post content
6. Scale Your Efforts Internally
- 20 - Bring in the hiring manager
- 21 - How to drive referral recruitment
Conclusion
- 22 - Your to-do list
- 23 - Next steps
Related courses
- Recruiting Talent with Social Media
- Recruiting Foundations: Recruiting for In-House Recruiters
- Alison Mann: Animation Talent Scout
- Recruiting Foundations (2016)
- Talent Sourcing
- Hire Better, Hire Faster with Social Media and Digital Platforms
- Project Management with Monday.com (2022)
- Project Management with monday.com
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- American Staffing Association Corporate Recruiting Professional Certificate
- Generative AI for Recruiting Professional Certificate by LinkedIn Learning
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