Persuading Others

30mBeginner2021-05-20

Authors

Dorie Clark

Professor of Business Administration and Published Author

Course details

In a workplace that's increasingly connected and less hierarchical, developing your persuasion skills can be one of the most valuable investments you can make. Some people believe persuasion is about manipulation or getting your way, but it's not about tricking anyone or being inauthentic. Instead, persuasion is about making sure your best ideas get a fair hearing. In this course, communications and personal branding expert Dorie Clark helps you cultivate your persuasion skills in order to establish credibility when meeting new people, make it easier for people who know you to say "yes," and communicate with authority.
Topics include:
Getting someone to like you right away
How to be viewed as immediately credible
Overcoming a bad first impression
Persuading the people you already know
Sharing your ideas and getting noticed
Communicating with authority
Overcoming naysayers

Skills covered

CommunicationWell-Being and Self-CareProfessional DevelopmentLeadership and ManagementOne-Off

Concepts

0. Introduction

01 - Persuasion skills are an investment

1. Meeting Someone New

02 - Get new people to like you
03 - Establish your credibility
04 - Overcome a bad first impression

2. Persuading the People You Already Know

05 - Identify who you need to persuade
06 - Get others to say yes to your ideas
07 - Use the outside-in strategy to get noticed

3. Communicating with Authority

08 - Think like a TED speaker to become influential
09 - Borrow other's expertise to be more persuasive
10 - Disarm naysayers

Conclusion

11 - Use key strategies to be more persuasive