Leading with Purpose

Course details

Purpose—not profit—is the single best motivator to get everyone in an organization rowing in the same direction. Purpose-driven leaders and their companies are more successful, highly regarded, and make more money. In this course, you can learn the short-term and long-term performance impact of purpose-driven leadership through exploring quantitative research and case studies. Lisa Earle McLeod—author of Leading with Noble Purpose—helps you craft a purpose statement and leadership story that engages customers and employees, and provides tips for building lasting purpose into your life and business.

Learning objectives
Recognize a common mistake that leaders make when articulating a purpose.
Identify a question that can help you connect purpose to performance.
Recall the benefits of talking about purpose on a regular basis.
Explain the problems that can arise from using quantitative metrics.
Examine the driving question in sales coaching to discover how you can make an impact on customers.
Determine why many leaders are afraid to say no in decision-making moments.

Concepts

0. Introduction

01 - Employees crave purpose
02 - The financial case for purpose-driven leadership

1. Establishing a Purpose

03 - Profit is not a purpose
04 - Identifying your customer
05 - Naming and claiming a purpose statement
06 - Building purpose into an organizational narrative

2. Your Leadership Narrative

07 - Defeating the competition is not a rallying cry
08 - Getting clear on your backstory
09 - Being brutal about airtime
10 - Metrics vs. mediocrity

3. Engaging Your Team

11 - The folly of internal customers
12 - Purpose in marketing
13 - Purpose in sales
14 - Culture vs. collateral
15 - Disarming the naysayers

4. Building Purpose to Last

16 - Decision-making
17 - Believing in the dignity of your business
18 - Life on purpose

Conclusion

19 - Next steps

Leading with Purpose

Authors

Lisa Earle McLeod