Lead Generation Foundations

30mBeginner2024-01-16

Authors

Dina Shapiro

Brand Strategist, Marketing Executive, Founder of Yorkville Consulting

Course details

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.

Skills covered

Lead GenerationSales SkillsSalesFoundationsMarketing

Concepts

0. Introduction

01 - Getting started with lead generation

1. Lead Generation Strategy - Attracting Leads

02 - Attracting leads - Begin with a lead generation plan
03 - Engaging your marketing leads
04 - Example - Using social publishing to engage leads

2. Converting Your Marketing Leads to Qualified Leads

05 - Qualifying leads - Optimize your website and landing page
06 - Using call-to-action (CTA) to boost click-through rate (CTR)
07 - Developing your marketing form for a seamless experience

3. Converting Qualified Leads to Customers

08 - Creating a database with lead scoring for prioritization
09 - Using personalized emails to grow relationships with leads
10 - Example - Personalization to convert a qualified lead

Conclusion

11 - Cultivating relationships for customer loyalty and advocacy