International SEO

Course details

Optimizing for organic search across languages and regions can help to improve global search visibility as well as accomplish your organizational goals. In this course, David Booth shows you how to develop and implement a successful international SEO strategy, optimizing for your target global audiences and popular search engines around the world.

Discover global and regional aspects of localization techniques, translation and interpretation best practices, technical on-page elements of international SEO, and off-page optimization tactics for your international content. Explore how major search engines handle multilingual and multiregional content, how to leverage their webmaster tools, the nuances of international keyword research, and how to measure, analyze, adapt, and consistently improve upon your international SEO results.

Concepts

0. Introduction

01 - International SEO

1. Getting Started with International SEO

02 - Factors that impact international SEO
03 - Choosing the best technical architecture for international SEO
04 - Leveraging local and regional considerations
05 - Ensuring core functionality works around the world

2. Technical Aspects of International SEO

06 - Understanding how search engines handle multilingual content
07 - Using hreflang for optimization
08 - Using meta tags to define target languages and regions
09 - Using Google Search Console for international SEO

3. On-Page and Off-Site Factors of International SEO

10 - Handling localization and targeted international content
11 - Best practices around translating content
12 - Using specific on-page tactics for international SEO
13 - Understanding international keyword considerations
14 - Leveraging off-page factors for international SEO

4. Measuring International SEO Performance

15 - Measuring the impact and performance of international SEO
16 - Reporting international SEO performance effectively

Conclusion

17 - Continue learning international SEO

International SEO

Authors

David Booth