Inclusive Selling: Selling Across Culture, Race, and Gender Differences
49mIntermediate2021-02-19
Authors
Meridith Powell
Author, Keynote Speaker, Business Strategist
Course details
How does diversity shape what your clients need from a sales relationship? Find out what can happen when you invest the time to understand your clients’ experiences. Instructor Meridith Powell explains how you can gain a set of tools to create awareness of your own strengths, challenges, and blind spots regarding diversity. Meridith explores how you can become aware of cultural differences and offers strategies to use when selling to someone unlike you. She goes into the strategic differences when selling to different cultures; tells you how to be prepared, aware, and ready to adapt to the customs of different clients; and teaches you what sales professionals need to know and understand about selling to different generations. Meridith concludes by pointing out the importance of expanding your view of selling to diverse cultures beyond the first sale.
Skills covered
DEI CultureSales SkillsDiversity, Equity, and Inclusion (DEI)SalesDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Broaden your impact with inclusive selling
1. The Value of Bringing Diversity into Your Sales Strategy
- 02 - The new sales landscape
- 03 - What diversity means to the sales marketplace
2. Mindset Shift - Building Relationships as Growth Opportunity
- 04 - Understanding yourself as it relates to diversity
- 05 - What diverse customers are looking for
- 06 - Sales story - Knowing a customer's culture builds relationships
3. Techniques to Build Inclusive Sales Relationships
- 07 - Understanding yourself as it relates to diversity
- 08 - Sales story - Get engaged in your customer's community
- 09 - Assess the blind spots that limit your sales opportunities
- 10 - Selling through cultural differences
- 11 - How cultural differences manifest themselves when selling
- 12 - Sales story - Be prepared, be aware, and ready to adapt
- 13 - Selling through gender differences
- 14 - Sales story - If you lack awareness of your blind spots, it can cost you the sale
- 15 - Key trends in prospecting across generational differences
- 16 - Selling to people with different beliefs
4. Becoming Diversity-Friendly
- 17 - Understanding the entire sales process
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Related learn paths
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