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Identifying Product Opportunities: Innovation via Problem Examination

Identifying Product Opportunities: Innovation via Problem Examination

24mIntermediate2025-10-17

Authors

Amanda Stockwell

Amanda Stockwell

President of Stockwell Strategy

Course details

Organizations can’t afford to stay stagnant. Products and offerings must always be improved and updated on top of maintenance, but it can be hard for organizations to know what to prioritize or how to identify real opportunities. In this course, instructor Amanda Stockwell shows you how to leverage key tools and techniques to become better attuned to product opportunities. Explore the importance of having clear, ongoing strategies for identifying opportunities, and get an overview of effective approaches to innovating—on any kind of team. This course is an ideal fit for anyone interested in learning about systematic approaches to identifying product opportunities, regardless of role or organization.

Concepts

Introduction

  • Finding innovation opportunities

System Thinking for Understanding Problems

  • Step one - Find gaps
  • Systems thinking to understand the context of problems

The E5 Approach for Reframing Problems

  • Problem reframing
  • Expand
  • Examine
  • Empathize
  • Elevate
  • Envision
  • Continuous reframing

Conclusion

  • Summary

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