Identifying Product Opportunities: Innovation via Problem Examination
24mIntermediate2025-10-17
Authors

Amanda Stockwell
President of Stockwell Strategy
Course details
Organizations can’t afford to stay stagnant. Products and offerings must always be improved and updated on top of maintenance, but it can be hard for organizations to know what to prioritize or how to identify real opportunities. In this course, instructor Amanda Stockwell shows you how to leverage key tools and techniques to become better attuned to product opportunities. Explore the importance of having clear, ongoing strategies for identifying opportunities, and get an overview of effective approaches to innovating—on any kind of team. This course is an ideal fit for anyone interested in learning about systematic approaches to identifying product opportunities, regardless of role or organization.
Concepts
Introduction
- Finding innovation opportunities
System Thinking for Understanding Problems
- Step one - Find gaps
- Systems thinking to understand the context of problems
The E5 Approach for Reframing Problems
- Problem reframing
- Expand
- Examine
- Empathize
- Elevate
- Envision
- Continuous reframing
Conclusion
- Summary