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How to Plan Your Website

How to Plan Your Website

1h 31mGeneral2021-12-10

Authors

Avery Swartz

Avery Swartz

Author and CEO of Camp Tech

Course details

Thanks to website builders like Squarespace, WordPress, and Shopify, you don't need coding skills to get a website online. But you do still need a plan. In this course, learn how to set yourself up for success by determining the purpose of your website, the type of site you’re going to make, and which goals to track along the way.

Instructor Avery Swartz— the founder and CEO of Camp Tech, a tech workshop company for nontechnical people—breaks down different website styles and how to pick the one that's best for your project. She explains how to get clarity on the overall purpose of your site, set goals, and figure out how you're going to track your progress. Avery then shifts her focus from the big picture to the actual look and feel of your website, explaining how to ensure that the words, images, and overall design are accessible, mobile-friendly, and optimized for performance and search engines.

Skills covered

Web Design BusinessWeb StandardsWeb DesignSmall Business and EntrepreneurshipFull-Stack Web DevelopmentWeb DevelopmentOne-Off

Concepts

0. Introduction

  • 01 - Plan for success on your website project

1. Types of Websites

  • 02 - What is an informational website
  • 03 - What is a sales website or landing page
  • 04 - What is a portfolio style website
  • 05 - Types of ecommerce websites and online stores
  • 06 - Online magazines, newspapers, blogs, and editorial websites

2. Website Goals

  • 07 - Identify a website's style, purpose, and goals for success
  • 08 - Define the website's ultimate goal
  • 09 - Define the website's secondary goals and milestones
  • 10 - Website metrics and analytics

3. Website Content - Words

  • 11 - Write website copy that will appeal to your target audience
  • 12 - Website copy and search engines
  • 13 - Research keywords for effective search engine optimization

4. Website Content - Images

  • 14 - Where to find images for a website
  • 15 - What is the best image size for a webpage
  • 16 - The relationship between image file size and website speed
  • 17 - Why alt text is essential for images on a website

5. Website Design

  • 18 - Considerations for clear website navigation
  • 19 - Accessible and mobile-friendly website layouts
  • 20 - Choose accessibility-safe website colors
  • 21 - Select fonts for a website

Conclusion

  • 22 - Next steps

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