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Generative AI for Business Leaders

Generative AI for Business Leaders

1h 20mAdvanced2026-06-24

Authors

Bernard Marr

Bernard Marr

Course details

As an executive or manager at any level, learn how to confidently lead your org through the GenAI era by gaining strategic awareness and getting equipped with practical frameworks. First, explore what generative AI is, how algorithms work, and how data drives the behavior of both. Next, review the basics of AI agents and learn which tasks are best for agentic workers. Then, discover how business strategy needs to change to be able to deliver at scale, improve ROI, and gain a long-term competitive advantage. Also, find out about implementing a new cybersecurity playbook for the agentic era to achieve faster response systems, workforce awareness, and up-to-date security frameworks. Lastly, dive into what AI governance is and how to put a policy in place that considers present and future scenarios and the potential of AGI.

Learning objectives
Articulate the current state of generative AI and explain to boards, teams, and stakeholders when things change, why it matters, and what it means for their organization's competitive position.
Identify and prioritize high-value GenAI opportunities across key business functions — distinguishing between initiatives that drive cost reduction, revenue growth, and competitive differentiation — and make a clear, evidence-based case for investment.
Develop a sound AI strategy by assessing their organization's readiness across data, talent, culture, and governance, and applying a structured framework to move from pilot projects to enterprise-scale implementation.
Lead people and culture through AI transformation by addressing resistance and fear, communicating AI initiatives with clarity and empathy, and building the organizational conditions needed for sustained adoption.
Apply responsible AI governance by identifying the key risks of generative AI deployment including data privacy, bias, regulatory exposure, and ethical considerations and putting the frameworks in place to manage those risks confidently and proactively.

Concepts

Introduction

  • How generative AI became operational
  • The shift from which model is best
  • What has changed Agentic AI

Generative AI Fundamentals - What Leaders Must Understand

  • How LLMs and generative AI actually work
  • GenAI vs. traditional AI vs. automation
  • Key model types - text, image, video, code, multimodal
  • How agentic AI changes the business equation
  • AI limitations - Hallucinations, bias, and data quality

Strategic Opportunity - Where GenAI Creates Real Business Value

  • Identifying high value GenAI opportunities
  • AI value - Revenue, cost, and competitive advantage
  • Industry-specific use cases (draw on your 50-company research)
  • Moving from pilot projects to enterprise-scale impact

Building Your AI Strategy

  • The components of a sound AI strategy
  • Assessing your organization's AI readiness data, talent, culture, governance
  • Build vs. buy vs. partner
  • What to automate, augment, or leave alone

Leading People through AI Transformation

  • The human side of AI adoption
  • Reskilling and upskilling
  • The new human-AI collaboration model
  • Culture change - Building an AI-ready organization

Risk, Ethics, and Governance

  • Key risks - Data privacy, IP and copyright exposure
  • The emerging regulatory landscape
  • What a responsible AI framework looks like in practice
  • AI governance structures, who owns AI decisions

Implementation Roadmap - From Strategy to Action

  • A phased approach to GenAI implementation
  • Quick wins vs. long-term transformation initiatives
  • Key metrics and KPIs for measuring AI ROI
  • What good AI leadership looks like day to day
  • Building momentum

Conclusion

  • Closing

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