Design Powered by Data: Getting Started with UX Web Analytics

Data drives everything, from what we watch or how we eat, to how entire companies conduct business. While you probably wouldn’t immediately think of design work when you think of data, this course with Lachezar Arabadzhiev shows how you can supercharge your design by using data analysis. It’s often easy to get caught up in your own creative vision and ideas and forget to listen to your actual users to see how they feel. Lachezar shows why collecting user feedback is imperative to effective design. He starts with a few foundational web analytics concepts like event tracking and customer journey mapping, then explains key techniques like how to segment your data for better and more comprehensive analysis, and explores A/B testing techniques that can work with any tool or any platform. Listening to your users is a key part of creating a great user experience, so join Lachezar as he shows you how to optimize that data in your designs.

Learning objectives
Recognize how design and data can be intertwined by process.
Get an overview of common analytics apps used for analyzing user behavior.
Learn how to set measurement and KPI (key performance indicators) for your design efforts.
Discover funnel analysis, and how it can inform better user acquisition through design.
Learn how to create visitor journeys to understand the touchpoints of your customers better, and design better solutions for them.
Explore A/B testing suggestions to validate specific designs with your specific user base and determine the best path/solution.