Delivering a Great Virtual Sales Pitch

Course details

When you make a sales pitch, you’re telling a story, much like a movie. The plot: What your product or company can do for the customer. The conflict: What your company will do to achieve the desired goal. The resolution: A satisfied customer who lives happily ever after—and who will hopefully be around for a sequel. In this course, movie producer and marketing CEO Maury Rogow shares how to craft a virtual sales call that can make your story as engaging as a great movie, by giving a big-screen treatment to your small-screen pitch. Maury details his EPIC pitch—empathy, pain or problem, integrity and impact, call to action— and shows how to use a Hollywood narrative structure to tell stories that speed your customers to sale. As people get more and more used to seeing movies, shows, and all types of stories from the comfort of home, now is a great time to learn how to deliver a great pitch onto a potential customer’s screen as well.

Concepts

0. Introduction

01 - What makes a great sales pitch

1. Delivering a Great Sales Pitch

02 - The elements of a great sales pitch
03 - Engage and establish to gain your prospect's trust
04 - Identify your prospect's biggest pain points
05 - Create impact in your sales pitch
06 - Aim higher than closing the deal

2. The Four Rules of a Great Pitch

07 - Upgrade your pitch with five key emotions that sell
08 - Leverage different learning styles to create a compelling pitch
09 - Spice up your pitch with intrigue and a ticking clock
10 - Turn obstacles into opportunities

3. What You Need to Know before You Pitch

11 - Five things to know before you pitch
12 - Personalize your pitch to your prospect's buying cycle
13 - Customize for every style of pitch

Epilogue

14 - Continue transforming your great pitch

Delivering a Great Virtual Sales Pitch

Authors

Maury Rogow