Data-Backed Decision Making
1h 3mGeneral2023-03-05
Authors

Jim Sterne
Author and thought leader in the field of AI for marketing

Madecraft
Full-Service Learning Content Company
Course details
Using data to help you reach a conclusion can lead to less indecision and more information—and, ultimately, better outcomes. In this course, advisor and consultant Jim Sterne provides guidance on how to start driving a culture of data-backed decision-making at your organization. Jim explains key concepts around data as well as the concept of data literacy, before reviewing the obstacles to obtaining data, managing data, and achieving data literacy across an organization. By the end of this course, you’ll be equipped with new skills for structuring data and making better decisions, both by using specific tools and applying nontechnical concepts.
Skills covered
Decision-MakingBusiness AnalyticsLimited SeriesData ScienceProfessional DevelopmentLeadership and Management
Concepts
0. Introduction
- 01 - Making better decisions
1. Demystifying Data
- 02 - Data literacy defined
- 03 - Why data literacy is important
2. Why Is Data Literacy Hard
- 04 - Data naysayers
- 05 - Creating a data-driven culture
- 06 - Getting started with data
3. What Is Data
- 07 - It all starts with a bit
- 08 - The fairytale of clean data
- 09 - Putting data together
- 10 - The art of analysis
4. Downsides of Data
- 11 - The data pipeline
- 12 - Real data in the real world
- 13 - It takes a village
- 14 - Governing your data
- 15 - A matter of interpretation
5. Getting the Most from Data
- 16 - The question comes first
- 17 - Curiosity is golden
- 18 - Correlation and causation
- 19 - Helpful data tools
- 20 - Just a smidgen of statistics
- 21 - Machine learning
6. Driving Your Decisions
- 22 - Data literacy for everyone
Conclusion
- 23 - You can do it
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