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Customer Service Leadership

Customer Service Leadership

1h 8mIntermediate2022-08-22

Authors

Brad Cleveland

Brad Cleveland

Customer Strategy, Management, and Omnichannel Services Expert

Course details

Fast-evolving customer expectations, emerging service channels, hybrid work arrangements, and the multifaceted nature of delivering service are just a few of the developments you'll face as a customer service leader. In this practical course, Brad Cleveland covers how to align customer service with your organization's goals, identify and meet customer expectations, cultivate an engaged team, and get the support and resources you need. Brad explains why effective customer service leadership is so important, then walks you through aligning service with your organization’s vision, understanding customer expectations, establishing a key performance indicator, and boosting the value of customer service. He also shows you how to engage with customers, build a strong service approach, and reach your organizational potential.

Skills covered

Customer Service ManagementCustomer ServiceLeadership SkillsLeadership and ManagementDeep Dive (X:Y)

Concepts

0. Introduction

  • 01 - Becoming an effective customer service leader
  • 02 - What you need to know before watching this course

1. Establishing a Customer Service Foundation

  • 03 - Why effective service leadership is so important
  • 04 - Aligning service with your organization's vision and mission
  • 05 - Stories from the field - Aligning service and mission
  • 06 - Understanding customer expectations
  • 07 - Establishing a key performance indicator
  • 08 - Boosting the value of customer service

2. Engaging with Customers

  • 09 - Developing your service strategy
  • 10 - Stories from the field - Customer access strategy
  • 11 - Instilling service supporting metrics
  • 12 - Putting yourself in your customer's shoes
  • 13 - Creating customer advocates

3. Building a Strong Service Approach

  • 14 - Cultivating a customer-focused culture
  • 15 - Understanding and improving the service process
  • 16 - Stories from the field - Improving the service process
  • 17 - Prioritizing improvements in your service approach
  • 18 - Leveraging technology
  • 19 - Principles of effective budgeting

4. Reaching Your Organizational Potential

  • 20 - The importance of celebrating wins
  • 21 - The highest level of leadership
  • 22 - Next steps in your leadership journey

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