Creating an Editorial Calendar

Ever publish a video or article that didn't get the attention you think it deserved? Are you often juggling competing messages and stories? Editorial calendars help you organize and schedule your marketing campaigns and ensure your content meets its potential. Here Brian Honigman covers the best practices for creating and using an editorial calendar. He walks you through the choices you need to consider before choosing a calendar format and selecting a tool, from using Google Sheets to integrating with a CMS like WordPress. He then shows you how to create your calendar and execute on it consistently going forward.

Topics include:
Planning for content production and distribution needs
Determining the focus of the calendar
Creating helpful labels for tasks and campaigns
Setting a timeframe
Organizing contributors
Choosing the right calendar tool
Using Google Sheets, Trello, Airtable, and WordPress
Keeping your calendar up to date
Monitoring campaign performance
Repurposing content using a calendar