Connecting with Your Audience Using Video

Course details

Learn about the power of video and how to use it to develop a strong online presence and connect with an audience. Appearing authentic on camera doesn’t come naturally to everyone, but there are techniques you can practice to become comfortable on camera. Instructor Jaime Cohen walks you through how to use video to create an effective online presence, how to become comfortable on camera, and how to connect with your audience. Jaime covers both the technical and performance aspects of cultivating a unique personal brand online through video.

Learning objectives
How to appear comfortable on camera
Keeping it conversational
How to tell your story
How to make great video on your own
Shooting awesome video with the camera you already have
Editing video on your phone
Creating great audio for your videos
Great lighting on a budget
Equipment to level up your production quality

Concepts

0. Introduction

01 - Use video to connect with your viewers and build your brand
02 - Why should I use video

1. How to Look Comfortable on Camera

03 - Looking great on video how we feel on camera
04 - Looking great on camera express yourself
05 - Keeping it conversational
06 - Changing location adds interest to your videos

2. How to Tell Your Story

07 - Your amazing story needs to be heard
08 - How to tell your story on LinkedIn
09 - Modulate your voice to improve your storytelling

3. How to Make a Great Video on Your Own

10 - Shoot awesome video with the camera you already have
11 - Editing your videos on your phone
12 - Create great audio for your videos
13 - Caption your videos for higher engagement
14 - Great lighting on a budget
15 - Equipment to level up your production quality

Conclusion

16 - Bringing it all together

Connecting with Your Audience Using Video

Authors

Jaime Cohen