Communicating Change in an Enterprise-Wide Transformation

Successfully implementing enterprise-wide change requires effort, and having stakeholder buy-in can make a big difference in the outcome. The first step in a successful transformation is effectively communicating the change. From timing to messaging, communicating with intention is essential. Author Sheila Virani walks through the steps of creating a change communication plan designed to increase stakeholder buy-in and promote successful transformation. Learn about how to narrow down the message to four words that resonate with stakeholders, and discover three of the most common communication mistakes. Learn about how to write and track a communication plan, identify and get to know stakeholders, and why timing is a critical component.

Learning objectives
Defining transformation
Common communication mistakes
Identifying stakeholders
Developing a communications message
Developing a communication strategy
Executing communications effectively
Communication governance
Writing and tracking a communication plan
Ongoing communication