Building a Branded Local Community

Course details

Building communities and connections is inherent in human nature. From the time of tribal gatherings to social clubs and now through online groups, group interactions introduce us to new ideas, new people, and provide a sense of belonging. In this course, Anna McAfee explains that while the desire for community is a basic human trait, building communities takes effort, planning, and participation. Anna illustrates how to build local, chapter-based communities through her method called CAPES: Choose your cause; Activate a network of people; Play (develop rituals around gatherings); Engage your network and community in the short and long term; Scaling the community through partnerships and leadership development. Whatever your idea, from a local support group to a business initiative, the CAPES model can help you start, build, and maintain your community. So, if you’re looking to start building a community in your local area but aren’t sure where to start, join Anna in this course.

Concepts

0. Introduction

01 - Building and managing local chapter-based communities
02 - What a community is and what it isn't
03 - Leading a local chapter community

1. Choosing a Cause

04 - Community purpose and intention
05 - The importance of establishing community values
06 - Developing branding for your community
07 - Finding your community's first followers
08 - Challenge - Identify some early adopters

2. Activating a Network

09 - Build a home for your community
10 - Getting the word out strategies
11 - Using social media to engage your people
12 - Forming mutually beneficial collaborations and partnerships
13 - Utilizing technology to engage your community

3. Play and Facilitation

14 - Types of community gatherings
15 - Community rituals and why they are important
16 - How to facilitate diversity in a local chapter community
17 - How to facilitate human connection within a community
18 - Create ongoing gatherings to build community

4. Engaging Your Community

19 - The importance of surveys in community engagement
20 - Developing rules, identity, and language
21 - Developing your community success measurements
22 - Types of content that will engage the community

5. Scaling Your Community

23 - Opportunities to scale local communities
24 - The timing of subgroups or complementary groups
25 - Growing a team and developing leaders within the community

Conclusion

26 - Goodbye and next steps

Building a Branded Local Community

Authors

Anna McAfee