Brand Strategy: Management of Your Brand Reputation

Course details

A positive brand reputation increases customer loyalty, builds trust in the market, and helps position you as a leader in your space. In this course, learn tips from brand expert and marketing thought leader Chelsea Krost on how to build and protect a strong brand reputation. Chelsea shows you how to hone your brand strategy with practical guidance in critical areas, including: Corporate social responsibility, diversity and inclusion; leveraging the right influencers in the right ways; and managing negative reviews and brand feedback. She also covers the importance of monitoring your brand reputation through internal brand audits, and details some tools to help you manage your online reputation.

Concepts

0. Introduction

01 - The power of positive brand reputation

1. The Benefits of Brand Reputation Management

02 - Boost your competitive advantage with your brand reputation
03 - Mapping the core pillars of a winning brand reputation
04 - Cultivate compelling testimonials and brand love from your target audience
05 - Four proven ways to encourage customers to write reviews

2. Brand Strategy - Building a Strong Reputation

06 - Building your brand reputation as a thought leader
07 - Unlock the leaders in your company by boosting employee advocacy
08 - Four essentials for a successful employee advocacy program
09 - Diversity and inclusion in brand strategy
10 - Customer service and brand reputation

3. How to Build Your Brand Reputation

11 - Craft a content marketing strategy to boost your brand reputation
12 - Your content is your consumer journey
13 - Improving brand reputation with a social media strategy
14 - Social media customer service and negative reviews - Top tips
15 - Elevating your brand with influencers
16 - Boosting brand reputation with LinkedIn

4. Brand Reputation Management and Monitoring

17 - Conducting a brand reputation audit
18 - Managing and monitoring your brand reputation - Top tools

Conclusion

19 - Building your strategy for a strong brand reputation

Brand Strategy: Management of Your Brand Reputation

Authors

Chelsea Krost