B2C Marketing: 3 Steps to Reach Your Target Audience
28mGeneral2024-05-20
Authors
Madecraft
Full-Service Learning Content Company
Demisha Jennings
Course details
Discover how to pinpoint your target audience with marketing expert Demisha Jennings. This course outlines three key steps: understanding B2C marketing, demystifying customer personas, and addressing pain points to nurture and close with compelling offers.
Learning objectives
Identify customer personas.
Overcome customer pain points.
Create a strong offer that converts.
Learning objectives
Identify customer personas.
Overcome customer pain points.
Create a strong offer that converts.
Skills covered
B2C MarketingMarketingLimited Series
Concepts
0. Introduction
- 01 - Marketing that makes money
1. Intro to B2C Marketing
- 02 - Defining B2C marketing
- 03 - Importance of target marketing
- 04 - Identifying marketing channels
2. Demystify Your Customer Persona
- 05 - Identify your ideal customer
- 06 - Leverage customer demographics
- 07 - Leverage customer psychographics
3. Target Customer Pain Points
- 08 - Identify customer challenges
- 09 - Identify financial restraints
- 10 - Identify time restraints
- 11 - Deliver your value proposition
4. Close with a Strong Offer
- 12 - Nurture your audience
- 13 - Present a strong offer
Conclusion
- 14 - Achieve your marketing goals
Related courses
- Managing Brand Reputation
- Content Marketing: Online Reviews in Social Media
- Marketing to Millennials
- Machine Learning for Marketing: Essential Training
- Using Augmented and Virtual Reality in Sales
- Marketing Foundations: Value Proposition Development
- Marketing Foundations: Personalization
- Marketing: Customer Segmentation