Writing Great Content with Gen AI That Doesn't Sound Fake
13mGeneral2024-05-13
Authors

Madecraft
Full-Service Learning Content Company

Nels Henderson
Course details
Explore the art of creating authentic, engaging marketing content using generative AI, to make sure your brand's voice shines through every piece. This course is taught by Nels Henderson, a seasoned digital marketing professor and consultant with expertise in AI-driven content. Delve into crafting compelling marketing prompts with a focus on role, voice, and tone for authenticity. Learn to target specific markets with tailored AI prompts, enhancing the relevance of your content. Plus, discover how to edit and refine AI-generated outputs to ensure they resonate with your audience and sound genuine. After completing this course, marketers, content creators, and AI enthusiasts will possess the skills to produce high-quality, authentic content that aligns with their brand and engages their audience effectively.
Skills covered
Artificial Intelligence for DesignAI Productivity ToolsVideoArtificial Intelligence for BusinessPhotographyGraphic DesignLimited SeriesAnimation and IllustrationBusiness Analysis and StrategyBusiness Software and Tools
Concepts
0. Introduction
- 01 - Creating marketing content with AI
1. Crafting Authentic Marketing Content with AI
- 02 - Anatomy of a marketing prompt
- 03 - Provide clear prompt direction
- 04 - Translate brand identity into tone guidelines
- 05 - Integrate context for enhanced SEO
2. Personalizing Content for Impact
- 06 - Meet audience expectations
- 07 - Tell a story
- 08 - Add a human touch
Conclusion
- 09 - Continue generating authenticity with AI
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Related learn paths
- Generative AI for Marketing Professional Certificate by the American Marketing Association
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- Business Writing Professional Certificate
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- Prepare for the MTA: Software Development Fundamentals Exam (98-361)