Working with Creatives

1hGeneral2018-08-20

Authors

Bonnie Siegler

Founder of Eight and a Half

Course details

Every business, brand, product, and service needs a strong visual identity through all media. Consequently, it's crucial that clients and creative professionals are able to work together effectively. And the key to success, as with any relationship, is communication. In this course, learn how to deal with the subjectivity, emotional pitfalls, and the occasional chaos of a creative partnership. Throughout this course, Bonnie Siegler—founder of respected design firms No. 17 and Eight and a Half—discusses how to articulate your visual goals to a designer and set a clear, consistent direction.

Learning objectives
Knowing your own taste and what you're looking for
Creating a brief
Knowing your budget
Best practices for working with designers
Giving feedback
Being a fair judge
What to do when it's not working

Skills covered

CreativityGraphic DesignProfessional DevelopmentOne-Off

Concepts

0. Introduction

01 - Dear client
02 - Introduction

1. Before You Hire a Designer

03 - Know your own taste
04 - Know what you are looking for
05 - No requests for proposal
06 - Create a brief
07 - Interviews with designers

2. About Money

08 - Value of creative work
09 - Know your budget
10 - Good, fast, and cheap
11 - Contracts

3. Working with a Designer

12 - Be a fair judge
13 - To say and not to say
14 - Giving feedback
15 - I notice I wonder
16 - Nothing takes a second
17 - Why focus groups stink

4. When It's Not Working with a Designer

18 - When creatives are jerks
19 - If it's just not working

5. After the Job Is Done

20 - Everything is emotional
21 - Giving credit
22 - Say thank you

Conclusion

23 - Next steps