برای استفاده کامل از سایت، جاوااسکریپت را فعال کنید.

JavaScript is required for the full experience. You can still browse these pages:

WordPress: SEO

1h 13mBeginner2022-07-14

Authors

Patrick Rauland

Director of Sales and Marketing at Paid Memberships Pro

Course details

Out of the box, WordPress is search engine friendly. But there's still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

Skills covered

Search Engine Marketing (SEM)Search Engine Optimization (SEO)WordPressContent Management Systems (CMS)MarketingWeb DevelopmentOpen SourceDeep Dive (X:Y)

Concepts

0. Introduction

01 - Reach customers with SEO
02 - What you should know

1. SEO Principles

03 - Fundamentals of SEO
04 - Keyword strategies
05 - SEO factors outside of WordPress
06 - SEO factors inside WordPress
07 - Speeding up your site
08 - Build for the mobile index

2. SEO All in One Pack

09 - Install and activate All in One SEO Pack
10 - Complete Welcome Wizard
11 - Add SEO info for posts and pages
12 - Add focus key phrase
13 - Add XML sitemaps
14 - Add social meta
15 - Pro features

3. WordPress SEO by Yoast

16 - Install and activate Yoast SEO
17 - Import SEO content
18 - Configuration workout and initial setup
19 - Add SEO info to posts and pages
20 - Improve posts with the Yoast SEO optimizer
21 - Add social info to posts and pages

4. WordPress SEO by Yoast Settings

22 - Bulk edit posts and pages
23 - Configure search appearance
24 - ConfigureXML sitemaps
25 - Verify Google Search Console
26 - Redirect URLs automatically
27 - Yoast Premium plugins
28 - Build a reusable import file

Conclusion

29 - Optimize your posts