WordPress Ecommerce: WooCommerce

Course details

Learn how to build an online store using one of the most popular and trusted ecommerce solutions for WordPress. WooCommerce provides advanced store management for physical, digital, and even subscription-based products in a clean and easy-to-understand package. Simply put, WordPress plus WooCommerce equals your online shopping portal on your terms. Join WooCommerce expert Patrick Rauland as he shows how to build your online store, complete with payment processing and shipping. Learn how to navigate the inventory, tax, and shipping settings; add products; manage sales; and customize your store's layout. Plus, learn how to integrate external services like Google Analytics and MailChimp for customer analytics and email marketing.

Learning objectives
Why WooCommerce?
Installing WooCommerce
Setting up your store
Adding products, including images
Creating digital and subscription products
Customizing your store theme
Customizing the cart and checkout experience
Setting up shipping
Configuring payment options
Setting up taxes
Connecting Google Analytics and MailChimp
Managing orders and reports
Working with the WooCommerce mobile app

Concepts

0. Introduction

01 - Sell anything with WooCommerce
02 - What to know ahead of time

1. Getting Started

03 - Why WooCommerce
04 - Setting up WordPress for eCommerce

2. Setting Up Shop with WooCommerce

05 - Downloading and installing WooCommerce
06 - Setting up through the welcome wizard
07 - Installing Jetpack via the welcome wizard

3. Adding Products

08 - Adding a new product
09 - Adding an image to a product
10 - Adding an image gallery
11 - Working with product data
12 - Adding categories and tags
13 - Creating product variations
14 - Creating global attributes
15 - Creating digital products
16 - Adding descriptions
17 - Grouping products and creating product bundles
18 - Creating a subscription product
19 - Importing products

4. Customizing Your Theme

20 - Installing Storefront
21 - Customizing theme colors
22 - Customizing the welcome page
23 - Customizing the shop page
24 - Configuring the sidebar
25 - Customizing the product page
26 - Customizing cart and checkout page

5. Setting Up Shipping Options

27 - Choosing shipping options
28 - Creating shipping zones
29 - Setting up flat rate shipping
30 - Setting up free shipping
31 - Setting up live rates
32 - Printing shipping labels
33 - Consolidating multichannel shipping

6. Setting Up Payment

34 - Configuring payment options
35 - Setting up PayPal
36 - Setting up Stripe
37 - Configuring additional payment methods

7. Setting Up Taxes

38 - Configuring tax settings
39 - Adding tax rates
40 - Using additional tax rates
41 - Connecting your store to TaxJar

8. Connecting to Services

42 - Installing Google Analytics
43 - Installing Mailchimp for WooCommerce
44 - Installing Facebook for WooCommerce

9. Managing Sales

45 - Testing the customer experience
46 - Managing orders
47 - Managing refunds
48 - Managing reports
49 - Creating coupons

10. WooCommerce Settings

50 - General settings
51 - Product settings
52 - Checkout settings
53 - Email settings
54 - Integrating with 3rd party platforms

11. Mobile Apps

55 - Installing the WooCommerce mobile app

Conclusion

56 - Next steps