Video Script Writing

Informational script writing uses a different set of tools than screenplays. These types of scripts often need to specify the look of shots and incorporate graphics, which may require two or more columns. Join Rick Allen Lippert, as he guides you through the process of script writing for informational videos, commercials, and public service announcements. Learn how to establish your goals before you put pen to paper; format a two-column script in Microsoft Word, Google Docs, and Pages; and find out how to drive viewers toward your goals, whether it's to buy a product, make a donation, or change a behavior. Then Rick dives into the nitty-gritty and shows how to create an outline, write an engaging first draft, and revise, revise, revise. By the end, you'll have the tools to take your script from concept to completion; you just supply the ideas.

Learning objectives
Establishing the goals and purpose of an informational video
Understanding the modes of persuasion
Setting up two-column scripts
Using script templates
Analyzing the audience
Creating an outline
Writing the first draft
Revising
Finalizing the script