UX Research Logistics

UX research isn’t getting any less popular! It’s important to not only understand the basics but also grasp some crucial steps that often get missed. In this course, Stockwell Strategy president Amanda Stockwell explains that small details often make the biggest changes, and carefully considering small logistical details can help ensure your overall research effort goes much smoother. Go over different types of UX research efforts and their timelines. Explore topics you must consider in choosing participants, like how many, what kind, where will you look for them, how hard is going to be to find them, and more. Learn about recruiting and screening, as well as incentives you could offer. Find out how to manage day-of logistics. Plus, get practical tips on keeping track of participants and their feedback, as well as ways to jumpstart the analysis and insights process.