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UX Foundations: Analyzing User Data

UX Foundations: Analyzing User Data

27mIntermediate2024-11-08

Authors

Amanda Stockwell

Amanda Stockwell

President of Stockwell Strategy

Course details

We live in an increasingly data-driven world, and more and more, companies are turning to user data to drive their decision making—and measure their success. However, getting research done can be the easy part. How do you integrate research into your UX practices? What do you do with all the data you’ve gathered? Turning raw data into valuable, actionable insights is a skill that often gets overlooked when learning about UX. In this course, Amanda Stockwell shows you how to analyze and synthesize the data you’ve collected to turn it into useful, powerful insights.

Skills covered

UX DesignUser ExperienceData AnalysisFoundationsWeb DevelopmentData ScienceBusiness Analysis and StrategyBusiness Software and Tools

Concepts

0. Introduction

  • 01 - Analyze user data with a UX approach

1. Research Goals and Hypotheses

  • 02 - Set objectives
  • 03 - Different data types

2. Gathering and Organizing

  • 04 - Break down qualitative data
  • 05 - Tag qualitative data
  • 06 - Prune and sort qualitative data
  • 07 - Insight synthesis
  • 08 - AI for speed

3. Insights

  • 09 - Filter into actionable insights
  • 10 - Document work

Conclusion

  • 11 - Next steps

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