UX Foundations: Analyzing User Data
27mIntermediate2024-11-08
Authors

Amanda Stockwell
President of Stockwell Strategy
Course details
We live in an increasingly data-driven world, and more and more, companies are turning to user data to drive their decision making—and measure their success. However, getting research done can be the easy part. How do you integrate research into your UX practices? What do you do with all the data you’ve gathered? Turning raw data into valuable, actionable insights is a skill that often gets overlooked when learning about UX. In this course, Amanda Stockwell shows you how to analyze and synthesize the data you’ve collected to turn it into useful, powerful insights.
Skills covered
UX DesignUser ExperienceData AnalysisFoundationsWeb DevelopmentData ScienceBusiness Analysis and StrategyBusiness Software and Tools
Concepts
0. Introduction
- 01 - Analyze user data with a UX approach
1. Research Goals and Hypotheses
- 02 - Set objectives
- 03 - Different data types
2. Gathering and Organizing
- 04 - Break down qualitative data
- 05 - Tag qualitative data
- 06 - Prune and sort qualitative data
- 07 - Insight synthesis
- 08 - AI for speed
3. Insights
- 09 - Filter into actionable insights
- 10 - Document work
Conclusion
- 11 - Next steps
Related courses
- Design Powered by Data: Getting Started with UX Web Analytics
- UX Foundations: Content Strategy
- UX Foundations: Usability Testing
- UX Foundations: Information Architecture (2013)
- UX Foundations: Research
- UX Foundations: Accessibility
- UX Foundations: Style Guides and Design Systems
- UX Foundations: Prototyping (2017)
Related learn paths
- Exploring a Career in User Experience Design
- Improve Your UX Design Skills
- Advance Your Content Marketing Skills
- Master Digital Transformation
- Explore a Career in Product Management
- Master Test Automation with Playwright
- Exploring a Career in Interaction Design
- Advance Your Skills as a User Experience Researcher