Using Color to Amplify Your Online Presence
36mGeneral2023-04-04
Authors
Nicte Cuevas
Designer, Brand Strategist
Course details
The way you use color on your social media feed can have a huge impact. For years, people were drawn to colorful accounts because they looked pretty, but now there's more than just aesthetics at work when choosing an account worth following. In this course, designer and brand strategist Nicte Cuevas shows you how you can leverage color to amplify your online presence, build connections with your audience, and boost sales and brand recognition. Find out how color makes you think and impacts decisions. Explore best practices for navigating color and culture on a global scale and learn to use a color strategy to guide people to important information and boost sales. Get practical advice on finding inspiration and keeping your sources organized. Plus, discover the most effective ways to leverage color on websites and social media and go over how to give meaning to the colors you choose.
Skills covered
Color TheoryPersonal BrandingCareer DevelopmentGraphic DesignMarketingAnimation and IllustrationOne-Off
Concepts
0. Introduction
- 01 - Using color beyond pretty palettes
1. Why Color Matters
- 02 - How color makes you think
- 03 - How colors impact decisions
- 04 - The connection to culture and color
- 05 - Boost sales with calls to action
2. Finding Inspiration
- 06 - Build an inspiration vault
- 07 - Inspiration outside of the digital world
- 08 - Organize your inspiration vault
3. Using Color in Your Branding
- 09 - Colors on websites
- 10 - Colors on social media
- 11 - Define a meaning to your colors
Conclusion
- 12 - Next steps