Understanding Trademarks: A Deeper Dive

Your trademark is your brand. Learn how to protect it! In this course, lawyer and author Dana Robinson provides a comprehensive overview of trademark law, explaining the difference between trademarks and other kinds of intellectual property. He demonstrates how to register and renew a trademark, and what to do if your registration is refused. He also explains how to deal with others using your trademark, and how to respond to a demand letter stating that you are allegedly infringing on someone's trademark.

Learning objectives
Explain the differences between a service mark and a trademark in the context of legal protection under intellectual property law.
Determine how to perform a search to determine if there is prior use of a trademark.
List the benefits of registering a trademark.
Explain the negative consequences of sending a cease and desist letter over a trademark.
Identify the consequences of not using a trademark within three years.