Typography: Color Contrast and Scale
45mIntermediate2013-10-25
Authors
Ina Saltz
Writer, Art Director, Professor Emeritus at City College of New York
Course details
Enhance the clarity and impact of your type—and your message—with effective use of color, contrast, and scale. Designer Ina Saltz shows you how to use these three elements to elevate your design above the rest. Learn how to choose a typeface, weight, size, and color for your type, and balance its scale in relation to the other graphic elements. Plus, discover how to develop your typographic eye by studying great designs and figuring out how and why they work.
Learning objectives
Creating tonal weight with type
Selecting and using color
Creating contrast with size
Lifting type on complex backgrounds
Adding drama with typographic scale
Learning objectives
Creating tonal weight with type
Selecting and using color
Creating contrast with size
Lifting type on complex backgrounds
Adding drama with typographic scale
Skills covered
Color TheoryTypographyMotion Graphics and VFXGraphic DesignAnimation and IllustrationDeep Dive (X:Y)
Concepts
0. Introduction
- 01 - Welcome
- 02 - Getting the most out of this course
1. Using Typographic Color
- 03 - Text typography - Creating tonal weight
- 04 - Display typography - Selecting and using color
- 05 - Indicating hierarchy using color
2. Creating Contrast with Type
- 06 - Creating typographic contrast with font choices
- 07 - Creating typographic contrast with size
- 08 - Working with type on complex patterns and backgrounds
- 09 - Creative challenge - Getting type to pop
- 10 - Creative challenge - Solutions
3. Using Typographic Scale
- 11 - Harnessing the power of scale - Living large
- 12 - Small shifts in scale with big results
- 13 - Weighing in on scale - Typographic relationships
Conclusion
- 14 - Next steps