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TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm

TREE: Building a Growth Culture Through Trust, Respect, Energy & Enthusiasm

1h 1mIntermediate2026-07-01

Authors

genConnectU

genConnectU

A digital media company specializing in on-demand learning content

Liz Kaplow

Liz Kaplow

Course details

Led by award-winning communications leader Liz Kaplow, this course introduces the powerful TREE framework—a practical model to help leaders build cultures where people and businesses thrive. Rooted in real-world experience, TREE shows how trust, respect, energy, and enthusiasm become daily leadership tools that strengthen teams, spark innovation, and drive growth. Designed for leaders, founders, and people managers, this course gives you a clear, actionable road map to create a workplace culture that is authentic, resilient, and built to last.

Learning objectives
Build culture as a strategic advantage, applying trust, respect, energy, and enthusiasm not just as values on the page, but also as practical leadership tools that strengthen teams, spark innovation, and improve performance.
Develop the ability to communicate in ways that build connection, align people around shared purpose, and create environments where people feel seen, valued, and engaged.
Move beyond “culture as perks” and into “culture as practice,” embedding TREE principles into daily behaviors that help teams navigate change and deliver results.

Concepts

Introduction

  • TREE - Building a growth culture through trust, respect, energy, and enthusiasm

TREE - Where Culture Leads Growth

  • The root of TREE
  • TREE as a tool for growth
  • Implementing the TREE framework

Trust - The Foundation for Growth

  • Building trust in a fast-changing world
  • Seeds for rebuilding trust
  • The power of empowerment
  • Soft skills, big impact

Respect - Building Stronger Relationships

  • Communicating with respect
  • The role of empathy and gratitude
  • The power of pause

Energy - The Invisible Force of Success

  • Shaping organizational culture with energy
  • Fueling solutions and creativity
  • Building curiosity and momentum
  • Igniting your unique leadership energy

Enthusiasm - The Contagious Culture Builder

  • Balancing optimism with realism
  • Every person matters

Conclusion

  • TREE as a long-term strategy

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