Transform Your Personal Brand

1h 7mGeneral2023-08-29

Authors

Madecraft

Full-Service Learning Content Company

Kelli Schutrop

Course details

What’s the secret to building your brand to accelerate your professional career? In this course, join strategic marketing expert Kelli Schutrop as she shares time-honored insights drawn from experience to help you transform your personal brand. Whether you're inside a traditional company, or an entrepreneur scaling the next big thing, Kelli shows you what it takes to get started and grow a brand that your audience will never forget. Along the way, learn how to overcome impostor syndrome, differentiate yourself, and craft and share a powerful brand story. By the end of this course, you’ll be ready to wield your new skill set to select mentors, promote your brand across platforms, network more effectively, and leave a message that sticks.

Skills covered

Personal BrandingCareer DevelopmentMarketingLimited Series

Concepts

0. Introduction

01 - Build your brand

1. Getting Started

02 - Take charge
03 - Define your personal brand
04 - Overcome imposter syndrome
05 - Create your differentiator

2. Understand Yourself

06 - Discover your motivation
07 - Personal branding golden rules
08 - Tell your brand story

3. Accelerate with Sponsors

09 - Importance of mentors
10 - Create a personal advisory board

4. A Personal Brand Campaign

11 - Develop a strategy
12 - Implement your plan
13 - Revise and grow

5. Communicating Your Brand

14 - Create videos on social
15 - Use LinkedIn
16 - Manage your brand at work
17 - Audit your touchpoints
18 - Share your brand

6. Promotion and Visibility

19 - Effectively networking
20 - Become the hub
21 - Volunteer in your industry
22 - Trade shows and conferences

Conclusion

23 - Go for the long run