Transform Your Personal Brand (2019)

Creating and owning a strong personal brand is one of the best things you can do for yourself. It’s the pathway for greater visibility and a better career. Learn how to transform your personal brand through a step-by-step process from LinkedIn top voice Goldie Chan. Whether you're inside a traditional company, or an entrepreneur building the next big thing, Goldie shares tactical steps and strategies to create and amplify a personal brand. Discover how to overcome impostor syndrome and differentiate yourself, and then craft and share a powerful brand story. Goldie also provides tips to select mentors to champion your brand, share your brand across many platforms, and live your brand every day, from simple daily interactions to unique networking and volunteering opportunities.

Learning objectives
Why invest in your personal brand
Overcoming imposter syndrome
Building and telling your brand story
Following Goldie’s IDEAL method
Finding mentors and sponsors
Creating a personal brand campaign
Communicating your brand at work and on social media
Networking and volunteering