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The Five-Step Creative Process

19mBeginner2021-05-06

Authors

Stefan Mumaw

Director of Narrative Strategy at First Person

Course details

The creative process isn't just generating ideas. The reality is it's a five-step process, and ideation is only one of those steps. The entire creative process is made up of objective finding, data gathering, problem design, ideation, and selection. Understanding the role of each step enables us to ensure that we generate the most effective solutions. In this course, Stefan Mumaw guides you through the five steps and then shows what the complete process looks like, with a real-world project: designing a website.

Skills covered

Business AnalysisProject ManagementBusiness Analysis and StrategyOne-Off

Concepts

0. Introduction

01 - Introducing the five-step creative process

1. The Five-Step Creative Process

02 - An overview of the five-step creative process
03 - Objective finding during the creative process
04 - Gathering data during the creative process
05 - Understanding problem design during the creative process
06 - Understanding ideation during the creative process
07 - Selecting the right solution during the creative process

2. A Real-World Creative Process in Practice

08 - The five-step creative process in practice
09 - Objective finding - Real-world creative example
10 - Data gathering and problem design - Real-world creative example
11 - Ideation and selection - Real-world creative example
12 - Action and closing - Real-world creative example