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The Business of Songwriting: First Steps

The Business of Songwriting: First Steps

1h 21mBeginner2014-10-17

Authors

Garrick Chow

Garrick Chow

Senior Staff Instructor at LinkedIn Learning

Course details

When it comes to making money in songwriting, writing great songs is only part of the equation. In this course, author Garrick Chow introduces you to all of the major organizations, rights, and procedures that songwriters have to deal with in the music business. First, he'll start with understanding performance and mechanical rights, covering topics such as split letters, copyright, performance rights organizations (PROs) like ASCAP and SESAC, SoundExchange, Harry Fox, master recording licenses, and synch licenses.

The second half of the course is geared toward the DIY musician. Garrick discusses ways to self-distribute and promote your music with TuneCore, CDBaby, Topspin, Bandcamp, and ReverbNation. Plus, learn the importance of websites, social promotion, and music placement, as well as making music videos, signing with a record label, and building a solid team.

Skills covered

First StepsSongwritingAudio and Music

Concepts

0. Introduction

  • 01 - Welcome

1. Understanding Performance and Mechanical Rights

  • 02 - What is a split letter
  • 03 - Copyrighting your original songs
  • 04 - What is a performance rights organization (PRO)
  • 05 - Registering a song with a PRO
  • 06 - What is a music publisher
  • 07 - SoundExchange
  • 08 - Who is Harry Fox
  • 09 - Understanding mechanical rights, master recording, and synch licenses

2. Self-Distribution and Promotion

  • 10 - Being a do-it-yourself (DIY) musician
  • 11 - Setting up digital and physical distribution of your music
  • 12 - Direct-to-fan connection with Topspin, Bandcamp, and ReverbNation
  • 13 - Manufacturing physical copies of your music
  • 14 - Selling your music using Square Register and Reader
  • 15 - The importance of your website
  • 16 - Social promotion
  • 17 - Maintaining a mailing list
  • 18 - The importance of video and a YouTube presence
  • 19 - Music placement
  • 20 - Who's on your team

Conclusion

  • 21 - What's next

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