The AI-Driven Sales Professional: Streamline Systems and Exceed Targets
42mBeginner2025-07-17
Authors

Lisa Earle McLeod
Keynote Speaker, Author, Consultant
Course details
In this course, sales expert Lisa Earle McLeod highlights ways you can leverage a wide variety of AI tools in sales. Learn how emerging technology gives you opportunities to make sales more efficient and effective, like identifying high-quality leads, crafting compelling outreach, and showcasing your value in customer conversations Whether you’re leading a sales team or a new BDR, this course helps you ensure you’re up to speed in the rapidly changing world of sales technology and have the skills to grow your sales with these exciting new capabilities.
Learning objectives
Identify the key areas where AI can replace or augment sales processes.
Analyze the role of AI in lead generation and pre-call planning.
Describe how AI can enhance relationship building and competitive positioning in sales.
Evaluate the risks associated with using AI in sales.
Explore how AI can contribute to personal branding and ongoing learning in a sales career.
Learning objectives
Identify the key areas where AI can replace or augment sales processes.
Analyze the role of AI in lead generation and pre-call planning.
Describe how AI can enhance relationship building and competitive positioning in sales.
Evaluate the risks associated with using AI in sales.
Explore how AI can contribute to personal branding and ongoing learning in a sales career.
Skills covered
AI for Business AnalysisSales SkillsSalesArtificial Intelligence for BusinessBusiness Analysis and StrategyOne-Off
Concepts
0. Introduction
- 01 - How AI is transforming sales
1. AI Tips for Sales
- 02 - What AI can (and cannot) replace in sales
- 03 - Use AI in lead generation
- 04 - Efficient and effective pre-call planning
- 05 - Build authentic relationships
- 06 - Stand out from competitors
- 07 - Craft presentations and proposals
- 08 - Turn rejections into relationships
- 09 - Risks of using AI in sales
- 10 - Create thought leadership
- 11 - Upskill yourself
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