Technical SEO

Even if the only thing you know about SEO is what the letters S, E, and O stand for, you probably know that good content on your website only goes so far when it comes to improving visibility. In order to maximize ROI and increase leads to your business, you need technical search engine optimization. In this course, SEO expert Dana DiTomaso shows how to optimize your website for SEO by looking at how crawlers work, developing strategies for increasing site speed and discoverability, using schema, architecture, URLs, and image/video to your SEO advantage. Along the way, learn how to leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations. In addition to the actual nuts and bolts of SEO, Dana also covers the importance of making concrete recommendations to IT teams and web developers, so you can actually get the fixes implemented that you need.

Learning objectives
Understand how search engine crawlers index and evaluate web pages in order to optimize content for discoverability.
Identify key technical website elements including architecture, CMS settings, URLs, speed, and schema mark-up and their SEO implications.
Conduct SEO site audits using tools to diagnose issues and benchmark against competitors.
Optimize website architecture through siloing, consolidation, URL structures, and breadcrumbs to improve rankings.
Enhance website speed through compression, caching, code minification, and image optimization to boost visitor experience.
Leverage analytics data and search results assessments to drive ongoing SEO decisions and platform iterations.
Craft technically-focused SEO recommendations and collaborate effectively with IT and web developer teams.
Continually refine image names, titles, alt text etc. and leverage SEO-friendly video hosting.