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Taking on New Initiatives in Your Company

Taking on New Initiatives in Your Company

43mIntermediate2025-06-20

Authors

Robbie Kellman Baxter

Robbie Kellman Baxter

Founder of Peninsula Strategies LLC

Course details

This course equips people leading entrepreneurial initiatives within a corporate environment. Learn the tools and strategies needed to drive innovation inside large organizations. The course, taught by instructor Robbie Kellman Baxter, covers the fundamentals of building a business case, navigating internal challenges, fostering a culture of innovation, and applying lean methodologies. Additionally, gain the skills to secure resources, manage setbacks, and transition from startup mode to full-scale implementation. Robbie also helps you prepare to pivot when necessary and effectively wind down unsuccessful initiatives while capturing key learnings. This course helps intrapreneurs navigate corporate structures with confidence and turn bold ideas into viable business opportunities.

Learning objectives
Understand the role of and assess whether it aligns with personal and professional goals.
Develop a compelling business case and strategy
Learn to overcome corporate inertia and gain executive buy-in.
Apply lean startup methods to create a minimum viable product and iterate rapidly based on feedback.
Evaluate when to pivot, scale, or wind down an initiative by recognizing key indicators of success and failure.
Communicate effectively with stakeholders to secure necessary resources and build a support network within the organization.

Skills covered

EntrepreneurshipSmall Business and EntrepreneurshipBusiness StrategyBusiness Analysis and StrategyLeadership and ManagementOne-Off

Concepts

0. Introduction

  • 01 - Are you an intra-preneur

1. Launching a New Business in a Big Company

  • 02 - Develop the business case for your idea
  • 03 - Make sure your initiative is set up for success
  • 04 - Navigate your corporate environment

2. Execution Tactics

  • 05 - Foster a culture of innovation on your team
  • 06 - Use lean methods to define your MVP
  • 07 - Why and how to fail fast
  • 08 - Ask for (and get) the resources you need

3. Scaling, Pivoting, and Winding Down Your Initiative

  • 09 - Scale your successful launch
  • 10 - Pivot to a better idea
  • 11 - Anticipate roadblocks and challenges
  • 12 - Wind down a failed experiment

Conclusion

  • 13 - Building your entrepreneurial skills

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