Strategic Planning Foundations (2020)

Course details

Join executive leadership consultant and coach Mike Figliuolo as he reveals how to implement a strategic planning process in your organization—a process that can be repeated yearly and ensures you get input from all relevant stakeholders. In this course, Mike shows you how to establish and articulate your organization's core competencies, vision, mission, and strategic filters. Using these criteria, he shows how to prioritize competing initiatives, how to allocate resources to best support those initiatives, and how all of these factors combine to create a compelling strategic plan.

Learning objectives
Define the principles of strategic planning.
Identify forces used to assess the market.
Explain how to conduct a SWOT analysis.
Articulate how to establish guiding principles and set goals.
Explain what strategic filters are used for.
Describe the steps of a strategic planning process.

Concepts

0. Introduction

01 - Strategic planning

1. Before You Begin Planning

02 - Understanding the principles of strategic planning
03 - Avoiding major strategic planning risks
04 - Strategic planning process - Overview
05 - Strategic planning process - Tactical needs

2. Defining the Strategic Environment

06 - Assessing the market
07 - Conducting a SWOT analysis
08 - Extracting insights from a SWOT analysis

3. Setting Your Strategic Direction

09 - Defining the direction
10 - Creating a mission statement
11 - Defining the organizational vision
12 - Refining the mission and vision
13 - Guiding principles and goals

4. Determining How You'll Compete

14 - Core competencies - Starbucks example
15 - Focusing with core competencies

5. Evaluating and Prioritizing Opportunities

16 - Understanding strategic filters
17 - Creating strategic filters
18 - Applying strategic filters
19 - Comparing and prioritizing initiatives
20 - Conducting deep analysis of high priority ideas
21 - Initiative prioritization - Drawing the line

6. Assessing Your Initiative Portfolio

22 - Applying the 2x2 matrix
23 - Creating multiple diversification views
24 - Assessing initiatives over time

7. Organizing for Success

25 - Planning resources
26 - Accountability
27 - The ongoing prioritization process
28 - Running the strategic planning process

Conclusion

29 - Strategic planning pitfalls
30 - Next steps