Spotting Logo Trends

1h 3mBeginner2017-06-01

Authors

Bill Gardner

President of Gardner Design, Founder of LogoLounge.com

Course details

In this course, Bill Gardner shows you how he pulls together the annual logo Trend Report, demonstrating how to identify trends. Bill explains how trends develop and shares why spotting trends is important to logo designers. He takes you through the process of tracing the evolution of specific trends as examples. This leads to a trained eye that can more readily predict what future paths trends may take. Using this skill, designers gain a distinct edge on the competition.

Learning objectives
The evolution of logo trends
Examining the monoline trend
Crests and geodimensional objects
Typography
Examining the transparency trend
Overlapping objects
Geometric dimensional
Real life dimensional
Putting trend spotting into practice
Predicting trends

Skills covered

Logo DesignGraphic Design

Concepts

0. Introduction

01 - Welcome

1. How Trends Develop

02 - How we map out trends
03 - Why trend spotting is important
04 - Trends - Looking back
05 - Design is evolutionary

2. Tracing the Evolution of Monoline

06 - The monoline trend
07 - History of monoline
08 - When monoline began to fork off
09 - Morphing into crests
10 - Morphing into geodimensional objects
11 - Morphing into typography
12 - Where monoline could go to next

3. Tracing the Evolution of Transparency

13 - The transparency trend
14 - History of transparency
15 - When transparency began to fork off
16 - Morphing into overlapping objects
17 - Morphing into geometric dimensional
18 - Morphing into real life dimensional
19 - Where transparency could go to next

4. Predicting the Future Paths of Trends

20 - Putting this into practice
21 - Challenge - Predict the trend
22 - Solution - Predict the trend

Conclusion

23 - Next steps