Social Media Video Strategy: Weekly Bites

Course details

In the social media sphere, videos offer professionals a uniquely powerful way to grab attention, define their brand, and capture genuine human emotion in the process. Looking to create your own video content for social media? In this weekly series, Ashley Kennedy shows you how to get started. Ashley steps through how to understand your audience, craft compelling content, and post it at the right time (and on the right platforms). Discover how to properly use video in content marketing, determine the right length for your videos, repurpose content, and more.

Concepts

0. Introduction

01 - Welcome

1. Elevating your social media messaging with video

02 - Why video
03 - Understanding audience
04 - Curating content
05 - Creating content

2. Best practices for building a creative video strategy

06 - Video's role in content marketing
07 - How long should your video be
08 - When should you post
09 - Scheduling and repurposing video content

3. Building your Video Brand

10 - Creating a personal brand
11 - Representing an existing brand
12 - Building a following
13 - Leveraging influencers

4. Social Media Video Production

14 - Performance - Speaking to the camera
15 - Aesthetics - Location, staging, and wardrobe
16 - Basic production - Camera and lighting
17 - Basic production - Audio

5. Optimizing video for different social media

18 - Social media strategies - Facebook
19 - Social media strategies - YouTube
20 - Social media strategies - LinkedIn
21 - Social media strategies - Twitter

6. Understanding video marketing strategy and statistics

22 - Capitalizing on social media algorithms
23 - Understanding video SEO
24 - Video marketing metrics
25 - How to use video marketing metrics

7. Optimizing your video for social and search

26 - Writing headlines for social media video
27 - Creating effective video thumbnails

8. Transforming non-video assets into social media video

28 - Transforming written text into video
29 - Strategies for push content
30 - Transforming images into video
31 - Creating animated GIFs

9. Push vs. Pull Video Content Strategy

32 - What is push vs. pull video marketing
33 - Strategies for pull content

10. Embracing Live Video for Social Media

34 - Why should you go live
35 - Best practices for live video
36 - What content should you live cast
37 - Where should you host your livestream

11. Interview Strategies - Working with Talking-Head

38 - Conducting professional interviews
39 - Editing dynamic interview footage
40 - Creating polished interview videos

12. Recording From Home

41 - Comparing home studio recording equipment
42 - Setting up your home studio
43 - Polishing the design of your home studio