Social Media Video for Business and Marketing

In the world of business and marketing, well-planned and well-executed social media videos are more important than ever. But not all videos are the same. Each type of video is a specific tool, and it’s important to use these tools in the right ways to achieve the best results. In this course, senior staff instructor Ashley Kennedy provides a thorough introduction to the role of video in social media marketing campaigns—and discusses how to best leverage video in your overall content strategy. She then delivers a rundown of the top types of social media videos, including explainers, vlogs, product videos, interviews, long-form content, and more. After watching this course, you'll be familiar with various video strategies and prepared to learn more about how to create each type of video.

Learning objectives
The importance of video in business and marketing
Strategic phases of the marketing funnel
Defining the who, where, what, when, and why of social video
Making your video stand out
Repurposing video for maximum impact
Top-of-funnel content: brand anthems, explainers, and more
Mid-funnel content: BTS videos, product videos, and more
Bottom-funnel content: how-to videos, vlogs, and more