Social Media Marketing Tips
55mBeginner2021-04-16
Authors

Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
In the modern business landscape, a healthy social media presence is a must for companies large and small, and social media marketing is a must for a healthy professional social media presence. In this course, instructor Sam Dey shares easy-to-use tips for marketing your business on social media. Sam shows you how to research the market and the different types of social media, then goes into how to manage a posting schedule. He discusses how to decide what type of content you should post and where to post it for the most effective impact. Sam explains how to engage influencers and brand advocates, use Google Analytics effectively, boost the reach of your social media campaigns, keep your followers engaged in your content, and more.
Skills covered
Tips, Tricks, & TechniquesSocial Media MarketingMarketing
Concepts
0. Introduction
- 01 - The importance of social media marketing
1. Social Media Content Strategy
- 02 - Research the market
- 03 - Types of social media content
- 04 - Creating a content calendar
- 05 - Content syndication
2. Social Media Content Types
- 06 - Live streaming
- 07 - Video content
- 08 - Infographics
- 09 - Image content
3. Social Media Discoverability
- 10 - Hashtags
- 11 - Collaborations
- 12 - Trends
- 13 - Brand ambassadors and social influencers
4. Measuring the ROI of Social Media Campaigns
- 14 - Google Analytics for social media
- 15 - List building on social media
- 16 - Vanity metrics
- 17 - Improve engagement
Conclusion
- 18 - Next steps
Related courses
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- Marketing Tools: Social Media (2021)
- Social Media Marketing: Real Estate
- Social Media Marketing for Small Business
- Social Media Marketing: Managing Online Communities [UPDATE]
- Social Media Marketing for Small Business (2016)
Related learn paths
- Develop Your Content Creation and Campaign Skills for Marketing
- Digital Marketing Professional Certificate by Content Marketing Institute
- Social Media Marketing Professional Certificate by Hootsuite
- Develop Your Social Media Marketing Skills
- Master Digital Marketing
- Develop Your SEO Skills
- Advance Your Content Marketing and SEO Skills
- Advance as a Digital Marketing Specialist