Social Media Marketing: Content Batching and Repurposing

44mBeginner2022-06-30

Authors

Joanna Yung

Social Media Manager | Founder and CEO at Social Nomad Academy

Course details

Creating content is time consuming and overwhelming—not to mention, you need everything to align with your brand. In this course, social media manager Joanna Yung teaches you how to be more efficient with your time and maximize the value of your content using the content batching and repurposing technique. Get a step-by-step approach to both batching and repurposing, including identifying and planning your content pillars, analyzing your past social media content, exploring batch creation with various types of media and copy, and breathing new life into old content. Along the way, Joanna helps you figure out how to maximize your efforts and make your content creation journey more efficient and effective.

Skills covered

Social Media MarketingMarketingDeep Dive (X:Y)

Concepts

0. Introduction

01 - Leveraging social media content strategies

1. How to Batch Content for Social Media - Step-by-Step

02 - The content batching process - An overview
03 - Identifying and organizing content pillars
04 - Analyzing past social media content
05 - Batching social media copywriting
06 - Batching social media graphics and photos
07 - Batching social video content
08 - Batching content schedules

2. How to Repurpose Content for Social Media - Step-by-Step

09 - The content repurposing process - An overview
10 - Deciding on primary content
11 - Deciding on secondary content
12 - Breathing new life into old content
13 - The best tools for content repurposing

Conclusion

14 - Hone social media content batching and repurposing skills