Social Media for Leadership (2019)

56mBeginner2019-01-03

Authors

Brian Honigman

Marketing Consultant, Professor of Marketing

Course details

Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time. Learn how to effectively include your voice in company content, cross-promote among your own networks, measure the impact of your efforts, and more.

Learning objectives
Directing your company's narrative
Humanizing the organization
Creating a memorable brand
Driving the industry
Generating sales
Mitigating a crisis
Establishing which themes to address
Choosing the right channels and tools
Selecting a strategic engagement schedule
Including your voice in company content
Reviewing results

Skills covered

SnapchatTwitterInstagramExecutive LeadershipFacebookLinkedInMetaSocial Media MarketingPersonaMarketingLeadership and Management

Concepts

0. Introduction

01 - Leadership on social media

1. Embracing Enterprise Social Media

02 - Humanize the organization
03 - Embrace the PR advantages
04 - Drive the industry
05 - Create a memorable brand
06 - Generate sales

2. Aligning with C-Suite Objectives

07 - Direct the narrative
08 - Express strong leadership
09 - Mitigate a crisis
10 - Showcase innovative expertise
11 - Resolve misconceptions

3. How Leaders Incorporate Social Media

12 - Identify goals for using social media
13 - Establish which themes to address
14 - Choosing the right channels and tools
15 - Be mindful of resource allocation
16 - Select a strategic engagement schedule
17 - Review results monthly

4. Sync with the Company's Social Media

18 - Promote your company's social posts
19 - Get promoted by the company's accounts
20 - Include your voice in company content

Conclusion

21 - Taking the lead on social media