Shopify Essential Training

Course details

Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don't need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory, collect payments, configure shipping, add sales channels, manage orders, and promote your products. Along the way, he offers tips and best practices for running a successful online store.

Concepts

0. Introduction

01 - Build an online store with Shopify
02 - What you should know

1. Get to Know Shopify

03 - What is Shopify
04 - What is a hosted platform
05 - Tour Shopify sites

2. Get Started

06 - Create your account
07 - Tour the Shopify admin

3. Set Up Products

08 - Learn how to add a simple product
09 - Learn how to add product variants
10 - Maximize product SEO
11 - Learn how to add shipping information
12 - Maximize categorization
13 - Learn how to add digital products

4. Work with Images

14 - How Shopify handles images
15 - Learn how to add images
16 - Find images with Shopify Burst
17 - Augmented and virtual reality images

5. Customize Your Theme

18 - What is a theme
19 - Select a theme
20 - Customize the header and footer
21 - Customize the general settings
22 - Customize the home page
23 - Customize the checkout page
24 - Publish a customized theme
25 - Coding a theme

6. Set Up Shipping

26 - Explore shipping models
27 - Understand shipping methods
28 - Configure shipping profiles
29 - Configure free shipping
30 - Configure flat rate shipping
31 - Configure live rate shipping
32 - Print shipping labels
33 - Integrate with a fulfillment network (SFN and Amazon FBA)
34 - Comparing fulfillment network costs
35 - Integrate with Printful
36 - Multi-location stores

7. Set Up Payments

37 - Introduction to online payments
38 - Set up Shopify Payments
39 - Set up Apple Pay
40 - Set up PayPal

8. Collect Taxes

41 - Understand taxes
42 - Import tax rates
43 - View collected taxes

9. Learn how to add Pages and Blog Posts

44 - Understand Shopify pages and posts
45 - Create a page
46 - Create a post
47 - Understand on-page SEO
48 - Learn how to add images and videos to pages
49 - Learn how to add refunds and policies
50 - Learn how to add pages to the navigation
51 - Use page builders

10. Manage Orders

52 - View orders
53 - Customize order numbers
54 - Understand fraud and risk
55 - Use mobile apps

11. Learn how to add Apps

56 - Understand apps
57 - Install Product Reviews
58 - Integrate with Mailchimp
59 - Integrate with Back in Stock and Restock alerts
60 - Experimentation is key

12. Learn How to Add Sales Channels

61 - What are sales channels
62 - Next steps
63 - Sell with Facebook & Instagram
64 - Sell with Amazon

13. Manage Your Site

65 - Add users
66 - Create discounts
67 - Configure sitewide SEO
68 - View reports

14. Launch Your Store

69 - Use a custom domain
70 - Enable Google Analytics
71 - Launch your store
72 - Enable two factor authentication

15. Sell in the Store

73 - Understand Shopify Point of Sale (POS)
74 - Set up Shopify POS
75 - Filter Shopify POS Orders

Conclusion

76 - Next steps