SEO: Optimize Your Social Media Profiles (2021)
54mIntermediate2023-01-13
Authors

Sam Dey
Consultant and Instructor Specializing in Digital Marketing
Course details
Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and shows you how to positively impact your company’s overall visibility within major search engines such as Google, YouTube, Yahoo, and Bing. Sam also covers opportunities to thoughtfully leverage important aspects of social media, including: building authority, social bookmarking websites, profile optimization, and content creation. He highlights the important role that social media plays with relation to SEO as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.
Skills covered
Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media MarketingMarketingOne-Off
Concepts
0. Introduction
- 01 - Leverage SEO to boost visibility in search engines
1. Building Authority on Social Media
- 02 - Collaborating with influencers
- 03 - Live events on social media
- 04 - Content marketing for social media
- 05 - Social media content syndication
2. Social Bookmarking
- 06 - What are social bookmarking websites
- 07 - Twitter marketing for SEO
- 08 - Reddit marketing for SEO
- 09 - Pinterest marketing for SEO
- 10 - Marketing on Digg
3. Optimizing Your Social Media Profiles
- 11 - Instagram optimization strategies
- 12 - YouTube keyword and content research
- 13 - Facebook optimization strategies
- 14 - Managing multiple social platforms
4. Social Media Content Creation
- 15 - Shareable content - Improve domain authority and website ranking
- 16 - Creating engaging stories in social media platforms
Conclusion
- 17 - Continue your learning journey with SEO